The newly married Indian cricket captain Dhoni has signed 200 crore endorsement deal with the talent Management Company, Rhiti Sports Management and Mindscapes. It will manage the Dhoni’s list of segments and brand associations, corporate profile, patents and digital rights, images, visibility on social networking sites and merchandise for the next two years through a joint venture. By doing it, he has surpassed Sachin Tendulkar in the corporate contract sweepstakes. Earlier Sachin had three-year deal with sports management firm Iconix signed in 2006. It was worth Rs 180 crore where the value is low by 20 crores and a year when compared with Dhoni’s statistics. Apart from Dhoni, Rhiti Sports also manages his teammates R P Singh and Harbhajan Singh. As of now, Dhoni is associated with 22 brands such as PepsiCo, Reebok, Aircel etc and is India’s most expensive sportsperson. Still Dhoni stays ahead of Sachin after his first clash victory in IPL final.
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